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Frequently Asked Questions About Trademarks

Written by Larry Seth | Feb 21, 2024 1:32:11 PM

These are some of the common questions and answers related to trademark services. However, each client's situation is unique, and specific inquiries may vary based on their needs and circumstances. At Kagan Binder, we are equipped to provide personalized guidance and solutions

Question: What is a trademark, and why do I need one?

Answer: A trademark is a distinctive indication that identifies and distinguishes your goods or services from those of others. It's essential for protecting your brand's identity and reputation, preventing others from using a similar mark in a way that could confuse consumers

Question: Can I trademark a common word or phrase?

Answer: Maybe.  While it's possible to trademark common words or phrases, but they must be used in a unique and distinctive way within your specific industry or market.

Question: How long does trademark protection last?

Answer: In the United States, trademark protection can last indefinitely as long as the mark is in use and properly maintained. International trademark protections vary by country.

Question: Do I need to register my trademark to have any protection?

Answer: While common law rights exist to some extent, trademark registration provides stronger legal protection and valuable rights. Registration with the USPTO is especially beneficial.

Question: How can I check if my proposed trademark is already in use?

Answer: Conduct a comprehensive trademark search to identify any existing trademarks that might conflict with your proposed mark. Legal professionals can assist in this process.

Question: What is the cost of trademark registration?

Answer: The costs can vary depending on factors like the number of classes of goods/services and whether you hire legal representation. Typically, there are government filing fees and legal fees.

Question: How can I enforce my trademark rights?

Answer: Trademark owners can enforce their rights through legal action, including cease and desist letters, negotiation, or litigation if necessary.

Question: Can I use my trademark internationally?

Answer: Yes, it's possible to protect your trademark internationally so long as the mark is not protected by others in those regions.  Registrations can be obtained in individual countries, or more comprehensive protection may be available through international treaties, such as the Madrid Protocol.

Question: Can I sell or license my trademark to others?

Answer: Yes, like any other asset, trademarks can be licensed or sold to third parties, providing opportunities for revenue and expanding your brand's reach.  There are some special nuances unique to trademarks, and you have to be careful to unintentionally establish a de facto franchise.

Question: What happens if my trademark registration is refused?

Answer: If your trademark application is rejected, you can appeal or make necessary modifications or choose a different trademark. Consulting with a trademark attorney can help navigate these challenges.